Create a profile that sells
As you reach out to leads and prospects, it’s important to have a profile that speaks to your experience and knowledge. Add a professional photo, descriptive headline, and summary of your work experience to give potential customers a better understanding of who you are and what you do.
Showcase your company
Make your profile a one-stop shop for people to learn more about your business. Promote your previous work, awards, and thought leadership pieces by uploading or including links to things like company blog posts, presentations, or websites.
Let your network speak for you
A recommendation can go a long way toward establishing your reputation – and your company’s. Get recommendations from partners and clients who can speak credibly about your abilities and your company’s contribution to their business.
Build your sales network
Broaden your network and increase your chances of finding the right decision makers by connecting with contacts on LinkedIn. Reach out to current customers, business contacts, fellow alumni, and colleagues to maximize your reach. Remember, it’s not just about who you know, but who they know.
Be known for your expertise
Your ability to speak knowledgeably to industry news and trends can go a long way toward establishing your authority among decision makers. Share articles, news, and videos relevant to your industry and customers through status updates. Posting regularly will keep you top of mind among potential and existing customers in your network, and help establish your reputation as a go-to resource for your industry.