Understand your audience
The way you tell your story depends on whose attention you’re trying to attract. Whether it’s potential customers, new business partners, job candidates, or other useful business contacts, understanding your audience will help you tailor your LinkedIn profile to speak directly to them.
Put a face to your name
First impressions count. Including a professional photo in your profile brings your story to life and attracts more attention on LinkedIn. In fact, members with profile photos receive 14x more profile views than those without.
Create a punchy headline
Along with your photo, your headline is the first thing people see on your LinkedIn profile. Use this area to speak directly to your target audience, including phrases or keywords they might be using to find you.
Tell your professional story
Demonstrate your expertise. Use the Summary and Experience sections of your profile to showcase your career and experience – and show others why you’re someone worth knowing. Be sure to include keywords and phrases that highlight your best skills and improve your visibility in LinkedIn and Google search results.
Showcase your work
Nothing shows your quality of work to potential business contacts better than rich, tangible examples. Upload or link to previous work, such as blog posts, presentations, images, and websites, and give people a reason to engage with you.
Let your network speak for you
A little social proof goes a long way. Get recommendations and endorsements from colleagues, employers, and customers who can speak to your abilities and contributions. Having personal advocates will give you even more credibility and help catch the eye of potential business contacts.
Make yourself easy to find
Your LinkedIn profile tells your professional story and can help cement new relationships. Make sure people are seeing it. Customize your public profile URL to increase your chances of appearing in search results and make it easy for people to find you.