LinkedIn profile tips to bring your professional story to life

Increasingly, people are turning to LinkedIn to learn more about potential business contacts. Use your profile to position yourself as an expert – and unlock opportunities to build new business-driving relationships.

Understand your audience

Understand your audience

The way you tell your story depends on whose attention you’re trying to attract. Whether it’s potential customers, new business partners, job candidates, or other useful business contacts, understanding your audience will help you tailor your LinkedIn profile to speak directly to them.

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Put a face to your name

Put a face to your name

First impressions count. Including a professional photo in your profile brings your story to life and attracts more attention on LinkedIn. In fact, members with profile photos receive 14x more profile views than those without.

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Create a punchy headline

Create a punchy headline

Along with your photo, your headline is the first thing people see on your LinkedIn profile. Use this area to speak directly to your target audience, including phrases or keywords they might be using to find you.

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Tell your professional story

Tell your professional story

Demonstrate your expertise. Use the Summary and Experience sections of your profile to showcase your career and experience – and show others why you’re someone worth knowing. Be sure to include keywords and phrases that highlight your best skills and improve your visibility in LinkedIn and Google search results.

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Showcase your work

Showcase your work

Nothing shows your quality of work to potential business contacts better than rich, tangible examples. Upload or link to previous work, such as blog posts, presentations, images, and websites, and give people a reason to engage with you.

Add rich content to your profile >>

Let your network speak for you

Let your network speak for you

A little social proof goes a long way. Get recommendations and endorsements from colleagues, employers, and customers who can speak to your abilities and contributions. Having personal advocates will give you even more credibility and help catch the eye of potential business contacts.

Ask for a recommendation >>

Make yourself easy to find

Make yourself easy to find

Your LinkedIn profile tells your professional story and can help cement new relationships. Make sure people are seeing it. Customize your public profile URL to increase your chances of appearing in search results and make it easy for people to find you.

Create a vanity URL for your profile >>

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