Use LinkedIn to build a brand that connects you with the right people

A strong brand helps you find – and be found by – the right people. Build yours in just three steps.

  • Show people you're an expert

    Build a profile that demonstrates your expertise and gets you noticed.

  • Expand your network

    Connect with business contacts who can help you be more successful.

  • Build deep relationships

    Turn new contacts into business relationships that take you further.

"Business follows relationships. LinkedIn lets me stay up to date on relationships in a scalable way."
Ross Fruin Cofounder at SearchLogic

More branding tips and resources

Get tips on how to use LinkedIn to find the right people to help achieve your goals.

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LinkedIn Premium

Get the most out of LinkedIn by taking your branding efforts to the next level with LinkedIn Premium. Get a deeper look at who’s viewing your profile, advanced search filters to find just the right contacts, and InMail to reach out and build business-driving relationships.