Engage your audience with content

Sharing high-quality content with your Company Page followers helps build a relationship of trust and establish expertise. This dynamic can make the difference between a one-time sale and a lifelong customer. Here’s how to convert your followers into brand enthusiasts.

Create your content stream

Use your company’s updates to showcase your expertise and establish your brand as a thought leader. Share an wide array of content with your followers, including insightful articles, company news, and more.

  • Company Update

5 simple ways to maximize engagement with your content

1. Demonstrate value.

To grow an engaged following, it’s important to lead with useful content. For every post promoting your company, make sure four posts focus on thought leadership or industry trends.

2. Post frequently.

On average, companies that post 20 times per month reach at least 60 percent of their audience. Stick to a regular posting schedule so followers can rely on you to keep them informed and up to date.

3. Create a mix of content formats.

Rich media like photos and videos can dramatically increase both comments and shares. Incorporate these formats—along with SlideShare presentations and links to articles—to maximize engagement with your posts.

4. Encourage followers to engage.

Prompt your colleagues and followers to take action on your posts—every like, comment, and share increases your reach throughout the LinkedIn network. For example, you could share an inspiring quote and ask viewers to “like” the post if they agree, or even share their own favorite quotes.

5. Dive into comments.

Engage with followers who comment on your updates to help build loyalty, continue the conversation, and further establish your thought leadership. People like to know that they’re being heard!

Always be improving

Watch the Reach and Engagement sections of your Company Page Analytics to see what resonates with your followers. Test different days, times, topics, and formats to identify what works best for your audience.

  • Company Page analytics

Want more? Download the small business marketing playbook.