Here's how you can get started with small business marketing on LinkedIn

1. Build your presence with a Company Page

Create the foundation for your marketing efforts on LinkedIn with a Company Page. Connect your employees to your page and highlight all your business has to offer—including its industry expertise and content.


2. Grow your community of followers

Company Page followers are your brand advocates—the key to driving word of mouth, recommendations, and referrals. Build your community by sharing content, adding a Follow button to your website, and inviting your network to follow.

3. Engage your audience with content

Deepen your relationship with your follower community and target audience by posting frequently and joining your followers in the conversation. Make your content engaging with images, videos, and SlideShare presentations. Encourage followers to like, comment, and share to help your message go further.

4. Reach out with Sponsored Updates and Ads

Get your message out to the right people with Sponsored Updates and LinkedIn Ads. Sponsored Updates extend the reach of your company’s updates to drive brand awareness and lead generation. LinkedIn Ads allow you to precisely target your ideal audience on our most-visited pages.

“LinkedIn is the place—particularly if you are a small company—where you can go establish yourself as an expert in your space”
Shane Vaughan's Image
Shane Vaughan President of Ecommerce at Agri Beef Co.

Or, go even further with these marketing solutions

Sponsored Updates

Reach beyond your follower base and target the right people to raise brand awareness, build relationships, and drive quality leads. Sponsored Updates appear in feeds across devices, giving you more opportunities to reach the people who matter to you.

LinkedIn Ads

Tap into the LinkedIn network and target potential customers with LinkedIn Ads. Using powerful targeting criteria, you can get your message in front of the right audience in minutes.